{"id":4478,"date":"2022-08-13T18:33:00","date_gmt":"2022-08-13T18:33:00","guid":{"rendered":"https:\/\/www.darthbunbunz.com\/?p=4478"},"modified":"2022-08-18T13:39:17","modified_gmt":"2022-08-18T13:39:17","slug":"guess-originals-x-j-balvin-amor-collection-and-campaign","status":"publish","type":"post","link":"https:\/\/www.darthbunbunz.com\/guess-originals-x-j-balvin-amor-collection-and-campaign\/","title":{"rendered":"GUESS ORIGINALS x J BALVIN AMOR COLLECTION AND CAMPAIGN"},"content":{"rendered":"\n

Los Angeles, CA<\/em> \u2013 GUESS Originals is proud to welcome back global music superstar and fashion icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection. Inspired by Balvin\u2019s documentary \u201cThe Boy from Medellin\u201d, the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on who Balvin is beyond the fame, and his journey with mental health. The collection will be available on Friday, July 15, 2022 on guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall, and SM Mall of Asia.<\/p>\n\n\n\n

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Balvin notes, \u201cWe’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it\u2019s a friendship \u2013 it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love \u2013 that\u2019s what we need right now.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

Imprinting the universal message of \u201camor y paz\u201d or \u201cpeace and love\u201d, the GUESS Originals x J Balvin Amor collection is a revival of happiness and positivity. Nicolai Marciano, Director of Brand Partnerships for GUESS Originals highlights, \u201cOur partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS\u2019 heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace and love \u2013 especially self-love.\u201d<\/p>\n\n\n\n

Colin Tilley, director of the campaign video, shares that \u201cCollaborating with GUESS was a Dream, collaborating with Jose is always something special and combining them both for this epic campaign is one for the books! We wanted to celebrate togetherness.\u201d<\/p>\n\n\n\n

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The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule. While staying true to the brand\u2019s DNA, the men\u2019s collection features a new take on the GUESS Originals cargo pant with relaxed profile and elevated twill fabric, as well as eco rayon camp. The women\u2019s collection offers an array of easy-to-wear crop tops. Summery pieces such as the dresses and bright-colored accessories round out the line and lend to the laid-back, vibrant lifestyle of both GUESS Originals and J Balvin.<\/p>\n\n\n\n

This collection pushes the importance of mental health for all.
The 15-piece collection ranges from P1,698 \u2013 P4,898. Look for the campaign and other GUESS x J Balvin content at www.GUESS.com.ph<\/a>, on GUESS\u2019 Facebook page, and GUESS retail stores.<\/p>\n\n\n\n

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About GUESS?, Inc.<\/strong><\/p>\n\n\n\n

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 29, 2022, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company\u2019s partners and distributors operated 563 additional retail stores worldwide. As of January 29, 2022, the Company and its partners and distributors operated in approximately 100 countries worldwide.<\/p>\n\n\n\n

For more information about the company, please visit www.guess.com.<\/a><\/em><\/p>\n\n\n\n

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About J Balvin<\/strong><\/p>\n\n\n\n

Global superstar, entrepreneur and committed mental health advocate, J Balvin, is a highly-decorated music icon with wins across Billboard Music Awards, American Music Awards, Latin GRAMMY\u2019s and many others. As a Latinx artist, he has steadfastly broken cultural barriers and become one of the Top 10 most streamed artists globally developing legions of fans worldwide. Hailed by Billboard as “the biggest breakout act Latin music has seen in many years” and Pitchfork as “the face of modern Reggaeton,” Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace that transcends genres. The 2017 chart topping, \u201cMi Gente\u201d with Willy William, and subsequently a remix with Beyonce, reached global success serving as a nod to cultural pride. His 2020 surprise performance as part of the Super Bowl halftime show with JLO and Shakira was history making with an all Latinx lineup. His latest album, JOSE, arrived on the heels of an eventful summer, following the release of chart-dominating singles “Qu\u00e9 M\u00e1s Pues?” featuring Argentinian singer Mar\u00eda Becerra, “Que Locura,” and “In Da Getto” featuring Skrillex. His collaboration with Ed Sheeran in March 2022 on \u201cSigue\u201d and \u201cForever My Love\u201d landed him his 34th and 35th #1 on Latin Airplay, more than any other artist in history, cementing him as Latinx music’s biggest success story of the decade.<\/p>\n\n\n\n

In addition to his many successes in music, J Balvin has been one of the first Latinx\u2019s to forge partnerships with notable brands across lucrative categories. In 2019, he became the first male Latinx lead with a GUESS campaign, followed by the 2020 announcement of his highly-anticipated and successful J Balvin x Air Jordan 1, which marked him as the first Latinx artist to have an official collaboration with the iconic Jordan Brand. The second of his collaborations with Jordan Brand was announced in late 2021 with details on launch to come. An avid gamer, Balvin also created skins with Fortnite as part of their \u201cIcon Series.\u201d His knack for personal style and pioneer trends also finds him frequenting front rows of fashion shows across New York and Paris with brands such as Louis Vuitton and Dior. He also made his coveted Met Gala debut in 2021 with Moschino. J Balvin\u2019s latest passion is raising awareness on the importance of mental health and mental health resources. He has been outspoken on his own grapple with depression and anxiety and hopes to destigmatize the topic and misinformation.<\/p>\n\n\n\n

Looking to mentors who went from artists turned moguls like Jay-Z and Pharrell, J Balvin\u2019s goal is to inspire other Latinos to dream big and work hard to uplift themselves and their communities.<\/p>\n","protected":false},"excerpt":{"rendered":"

GUESS?, INC. ANNOUNCES THE RETURN OF GLOBAL MUSIC SUPERSTAR AND FASHION ICON, J BALVIN WITH GUESS ORIGINALS x J BALVIN AMOR COLLECTION AND CAMPAIGN <\/p>\n","protected":false},"author":2,"featured_media":4475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[82,46],"tags":[662,663,659,660,661,22,664,414],"_links":{"self":[{"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/posts\/4478"}],"collection":[{"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/comments?post=4478"}],"version-history":[{"count":3,"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/posts\/4478\/revisions"}],"predecessor-version":[{"id":4481,"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/posts\/4478\/revisions\/4481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/media\/4475"}],"wp:attachment":[{"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/media?parent=4478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/categories?post=4478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.darthbunbunz.com\/wp-json\/wp\/v2\/tags?post=4478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}